Patients no longer rely solely on word-of-mouth or referrals to find a doctor. They search online, compare reviews, evaluate websites, and even judge social media activity before making an appointment. In this digital-first environment, doctors and healthcare providers must actively manage their online presence to stay relevant and trusted. The healthcare industry has become more … Read more
Healthcare is no longer just about treatment — it’s about experience, access, and trust. As patients increasingly act like informed consumers, hospitals, clinics, and private practices must compete not just on quality of care, but on visibility and communication. This has made marketing an essential part of modern healthcare operations. Gone are the days when … Read more
Healthcare providers are under increasing pressure to attract and retain patients in a digital-first world. With nearly 77% of patients starting their journey online — whether by searching symptoms, reading reviews, or comparing providers — digital advertising has become an essential tool in healthcare marketing. Yet, many in the industry still question its actual effectiveness. … Read more
The healthcare market is one of the largest and most essential sectors in the global economy, encompassing a wide range of services, products, and systems designed to maintain or improve human health. It plays a critical role in national development, economic productivity, and population well-being. As populations grow older and chronic conditions become more prevalent, … Read more